The Project

The assignment was to design something for others from your personal values; within the theme of sustainability. For people with expensive hobbies, impulse buying online is easily justified and can lead to large unplanned expenditures with a negative impact on their life.

Project Details

  • year 2019
  • client Master Design for Interaction
  • nature Individual Project
  • what I did Contextmapping, Design Research, Interaction Prototyping

Problem Scenario

People generally know what things they want to spend money on to live a good life. However, when infatuated with a possible impulse buy, we tend to forget these things. Moreover, the online environment offers no reward for not buying; one can only completely close a webpage.

VISION   Helping the user to beat themselves with their own arguments against buying.

INTERACTION   Like having a cheat sheet on your exam.

Browser Plugin

A browser plugin was created that the user can configure for their specific kind of impulse buy. Whenever the product category in question is on display, the curtains appear; both highlighting to the user that they have a good decision to make, and offering the opportunity to close them, to take a step back to reflect.

Three things I've learned

  1. You can design more effectively by quickly validating assumptions. I was afraid to just put stuff out there, this is something I want to work on.
  2. When designing for the long-term, you should have the time to validate. People don't carry out the behavior you want to test every single day.
  3. I am quite good at finding structure in complex things.


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